Daily Deep Moisture Bar Soap

Does your skin feel tight and itchy,
no matter how much lotion you apply?

Our parents struggled with the same concern —
as their skin aged, dryness and nighttime itching became constant.

THE CHEONGAN was created from that very discomfort.

We believe that cleansing isn’t just about washing away impurities,
but about preserving the skin’s natural moisture from the very first step.

Formulated with traditional herbal ingredients
such as Lithospermum root, Licorice, and Centella Asiatica,
this gentle soap helps maintain inner hydration
while minimizing irritation.

Even after cleansing, the skin feels calm and comfortable —
because caring for your skin starts with understanding it.